Успешное управление отделом продаж — непростая задача Продавцы — это особый тип людей, и, чтобы управлять ими, руководителю отдела нужны особые навыки Для этого недостаточно самому уметь хорошо продавать Кабэоцык подбирать менеджеров в отдел продаж? О чем говорить с ними на собеседовании, чтобы отобрать лучших кандидатов? Как сделать эффективной работу команды? Как обучать своих сотрудников? Как правильно проводить совещания с продавцами? Как лучше мотивировать их? Вы найдетевкншэ ответы на эти и другие вопросы в книге Рона Маркса В ней рассматриваются все аспекты успешного создания команды и управления отделом продаж Книга будет интересна собственникам небольших компаний, руководителям отделов маркетинга и продаж в компаниях любого размера, самим продавцам, а также консультантам Что внутри? Содержание 1 Страница 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25.

* A comprehensive but concise textbook that caters for the needs of business students and professionals 3rd edition Авторы Дженнифер Джой Мэтьюс Jennifer Joy Matthews Дэвид Меггинсон David Megginson Марбэкфдк Суртис Mark Surtees.

This text presents a first course in microeconomics which is suitable for both MBA and upper level undergraduate programmes No previous knowledge of economics is assumed The text demonstrates how the interacбэксаtions of producers and consumers in product markets produce powerful tendencies towards efficiency and equality when self-interest is harnessed within purely competitive markets, as well as how rent-seeking activity can alter this conclusion The text finishes by showiвклаъng how human-capital investments can increase the productivity and wages of workers As economics is presented to students as an element in arguments, only the economics necessary to support the arguments need to be presented This feature makes this book substantially leaner than the standard text in microeconomics, thereby making it potentially far more accessible Автор Марк Джексон Mark Jackson.

Officially supported by McKinsey & Co and Goldman Sachs Авторы Алан Мендонса Alan Mendonca Мэтт Саймондс вфющр Matt Symonds.

Any company operating across culturally different contexts has a need for intercultural management, whether the cultural differences are "external" (eg different regional cultures) or "internaбэкнрl" (eg differences in company culture) With the number of companies falling into this category, it is not surprising that intercultural management is an area of increasing importance to both academics and practitioners Автор Нина Якоб Nina Jacob.

Редактор: Chris Hudson Developed by the best subject matter experts in the business field, South-Western's Certified MBA Exam Prep Guide delivers nearly 1700 highly-targeted practice exam questions aliбэклчgned directly with the objectives for the 10 key subject areas covered in the actual CMBA Exam: Financial Accounting, Management Accounting, Quantitative Analysis, Microeconomics, Macroeconomics, Finance, Marketing Management, Operations Management, Organizational Behaвккэцvior and Strategy These subject areas reflect the four core curriculum areas required across all accredited MBA programs Complete with answers and test-taking tips, this CMBA Exam Prep Guide also provides study inventories to measure your understanding and lists of additional resources all designed to help fully prepare you for success on the CMBA Exam Now, more than ever, your future depends on taking responsibility for your individual success as a business professional Step up всгцлAccept the CMBA challenge.

How to get up to speed on the fundamentals of an MBA education, without spending $40,000 and two years in school! Increased salary, job opportunities, business savvy, these are just a few reasons why business бэкидschool enrollment is soaring Now with this friendly guide, everyone can simple the benefits of an MBA education in a fraction of the time and at a fraction of the cost! Авторы Кэтлин Аллен Kathleen Allen Питер Экономи Peter Economy.

The Fast Forward MBA in Business Planning for Growth gives you a strategy for success! Is your company at a standstill, or is it growing but without the focus and strategy it needs for sustained and continueбэкжыd growth? Do you have an idea for a business but no idea where to start? Business planning is vital to the growth and survival of any company, but only an action-oriented plan can give your business the steady growth it needs to survive and succeed in today's business вккълworld Whether your company is large or small, this hands-on, step-by-step guide will walk you through the process of creating a business plan that ensures growth and profitability Drawing on more than 35 years of experience, Philip Walcoff shares the tools and techniques hehas developed managing his own business as well as working with over 70 companies of all sizes Walcoff avoids the pitfalls of the standard business plan which focuses only on raising capital, or the strategic plвсгхбan, which sits on the shelf gathering dust He shows how your business can: Identify and resolve key issues that are roadblocks to your company's growth Develop the strategies and tactics that foster growth and profitability Design a process for managing the plan to success From the creators of the bestselling Portable MBA series comes The Fast Forward MBA A quick way to brush up on new ideas An easy-to-use format that fits in any briefcase Real-world information that you can put to use now!.

Размеры: 9х11 см Раскладывается пополам Внутри: 2 отделения для купюр, три отделения для пластиковых или визитных карт, один камран в сеточку, защелкивающееся отделение для мелочи, 3 потайных кармана 100% вфющк мягкая кожа.

Ведение бизнеса в условиях стремительно изменяющегося мира сопряжено с большими трудностями Если вы не будете осуществлять адекватного планирования, ваше предприятие быстро выйдет из-под контроля Избежать этбэкдбого поможет хорошо продуманный бизнес-план В книге читателю предлагается эффективная и доступная пошаговая методика, использование которой позволяет ответить на множество вопросов, неизбежно возникающих в процессе составления бизнес-плана: как выбрать структуру докумевккчцнта, как собрать нужную информацию, как убедительнее обосновать коммерческий замысел, как определить потребность в финансировании и оценить будущие экономические результаты, как организовать рекламу, как лучше представить подготовленный материал и, наконец, как быстрее справиться со всеми этими задачами и приступить к реальным делам Книга предназначена предпринимателям, которые планируют начать свое дело, а также она будет полезна руководителям и менеджерам предприятий, открывающим всгфлновое направление деятельности или разрабатывающим бизнес-проект 3-е издание Автор Питер Дж Патсула Peter J Patsula.

The Portable MBA in Investment Edited by Peter L Bernstein a state-of-the-art program in investment principles and applications from top-flight professionals "Peter Bernstein and his Dream Team tacklбэохюe the entire investment spectrum—from soup to nuts—and emerge triumphant Must reading for all investors—even those who already have their MBAs" —Jack R Meyer, President and CEO Harvard Management Company, Inc "This book provides a treasure chest for the вкншуserious student of investment" —William Reichenstein, Power Chair in Investment Management Baylor University "This is an indispensable resource for anyone who is serious about investing The lucid and insightful contributions by highly respectedexperts successfully blend theory with practice" —Claude Erb, Managing Editor First Chicago Investment Management Company "Peter Bernstein has uniquely facilitated a revolution in investment thinking and practice over thвсдшзe last several decades Students of investing everywhere are fortunate to have such a useful guide to some of the best practices in use today by the professional investment industry" —Patricia C Dunn, Managing Director and CEO Defined Benefit Group "This book isan excellent addition to the investment bookshelf It's long on substance, as readers of Peter Bernstein have come to expect of his work" —Charles Froland, Managing Director Stanford Investment Management Company Once upon a time, Wall Street lived off nice little homilies like "buy low and sell high" and "don't put all your eggs in one basket" But investors can no longer depend on such well-worn proverbs Today, the winners on Wall Street employ a body of theory that transforms logic, psychology, and statistical sophistication into a powerful package of systematic principles for successful investing This body of theory is the investor's survival kit in a financial world flooвуачтded with information, novel strategies, and dazzling financial instruments The Portable MBA in Investment is a comprehensive guide to investing in today's world of finance, with emphasis on converting theoretical concepts into profitable applications Edited by Peter L Bernstein, one of the most knowledgeable and respected names in finance, The Portable MBA in Investment is ideal for serious investors, people with fiduciary responsibilities, business managers, professionals, and students pursuing investment careers The book brings together an all-star team of experienced investment professionals and leading academics Their lucid and authoritative contributions explain the state-of-the-art approach to everything from setting objectives and choosing strategies to asset allocation, valuation, risk management, tax considerations, and performance measurement In his introduction, Peter Bernstein states, "The essence of investment theory is that being smart is not a suвучжыfficient condition for being rich This book is about the missing ingredients" The Portable MBA in Investment enables you to experience top-level instruction on investment principles at your own pace—without the time and expense of an MBA program OTHER SERIES TITLES: The New Portable MBA The Portable MBA in Marketing The Portable MBA in Finance and Accounting The Portable MBA in Management The Portable MBA Desk Reference The Portable MBA in Entrepreneurship.

Редактор: Кэти Харви The MBA market is expanding and changing as business schools and universities seek to respond to global economic trends and the long-term effects of e-commerce The huge variety ofбэозю programmes increases the need for information for applicants The Official MBA Handbook is designed as a "one-stop shop" for anyone looking to embark on an MBA It contains key information on everything from selecting a programme, to financing an MBA and idвкноюentifying the career opportunities available to you Written in conjunction with the Association of MBAs, this handbook has been fully updated for 2003/2004 Includes a free StudyLink MBA CD-ROM to search, compare and apply for MBA programmes worldwide.

Размеры: 18х9х2 см Портмоне Sergio Belotti 1519 Max вфющс Black 11*8.

Размеры: 12,5х10х3 см Снаружи: монетница на английском замке Внутри: два отделения для купюр, три отдела для визитных или пластиковых карт, два прозрачных окошка вфющн 100% кожа.

If you are a student on an MBA or management course, you will be expected to demonstrate a knowledge of a range of models This textbook collects together 45 models likely to be required by management studentsбэкмш, summarized in a standard format Each entry contains: a diagram of the model; the principles on which it is based; underlying assumptions; guidance on application and other relevant issues; related models; and sources of further reference Models are organized by subвккюфject area: accounting; business strategy; human resources; organizational strategy; and strategic marketing An alphabetical matrix index facilitates the process of finding the right model quickly This book was first published in hardback as "Proven Management Models" Авторы Сью Хардинг Sue Harding Тревор Лонг Trevor Long.

Пособие представляет собой синтез теоретического и практического материала по методологии и методике муниципального стратегического планирования Рассматриваются вопросы аналитического и организационного обеспбэкйцечения разработки стратегии, согласования процессов социально-экономического и территориального планирования, дается поэлементный анализ стратегического документа, раскрываются технологии сценарного анализа, пошагового аудита стратегических показателей и логико-содержавккьдтельного анализа целевых программ Для государственных и муниципальных служащих, менеджеров агентств по стратегическому планированию, консультантов по управлению, студентов вузов, обучающихся по специальностям "Государственное и муниципальное управление", "Экономика и управление на предприятии (в городском хозяйстве)", "Менеджмент организации", аспирантов специальностей "Социология управления" и "Экономика и управление народным хозяйствомвсгхлq", магистрантов, специалистов в области социологии, экономики и менеджмента Автор Константин Харченко.

Streetwise is devoted exclusively to business topics From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need Business hapбэкзлpens in the real world, not the classroom Streetwise recognizes this and delivers the goods - fast No fluff No wasted time Just cutting-edge information managers and small business entrepreneurs need to run their business successfully Автор Suzanne Caplan.

The Fast Forward MBA in Project Management brings you the information you need when you need it most - now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisбэкееdom of one of today's leading experts on project management In short, lively segments using real-world examples, it delivers the information you need to navigate complex project management issues You'll find brief descriptions of key concepts, tips on real-world applвккшшications, compact case studies, the most sought-after skills, and warnings on how to avoid pitfalls Here are all the tools you need to manage even the most complex project You'll discover how to: - Coordinate a team by getting everyone to agree on the objectives and schedules; - Find the best sponsor for your specific project; - Set a realistic schedule and budget projections; - Outline and build a specific project plan, step-by-step; - Make accurate estimates and better manage theвсгфр expectations of customers as well as management; - And much more Автор Эрик Верзух Eric Verzuh.

Переводчик: Л Бабук Автор показывает Вам, как сделать бизнес-план впечатляющим и привлекательным, чтобы, обойдя конкурентов, получить инвестиции в целях его реализации Для широкого круга читателей бэкду Автор Гарретт Саттон Garrett Sutton.

Размеры: 9,5х13 см Раскладывается пополам Внутри: два отделения для купюр, отделение для мелочи на защелке, один потайной кармашка, 5 кармашков для пластиковых или визитных карт вфющг 100% кожа.